2026 Conference Schedule
The Your Washington team would like to invite you to attend the 2nd Annual 2026 Washington State Customer Experience (CX) Conference!
- The conference will be 100% virtual using Zoom webinar
- The passcode for joining ALL sessions is: CX2026
- If joining via audio, each session will have its own unique audio passcode
- We have one keynote speaker each morning, followed by a total of 6 learning sessions each day
- Session times are in Pacific Standard Time (PST)
- Below you will find a link to each session with session descriptions and bios for each presenter
- Attendees must register for each session individually
October 27, 2026
- 9:00am Keynote - The Joyful Rebellion: Why Less Stress Is the Future of Work with Amy Leneker
- 11:00am - From Public Service to CX Leadership: Lessons Across Government and Industry with Marcy Jacobs and Hannah Burn
- 11:00am - The Next Steps for Missouri in it’s CX Journey. Leveraging Survey Data to Make Real Change with Bobby McKee
- 1:00pm - Excellent Service Starts with Us with Sarah Norton
- 1:00pm - Why Some Problems Don’t Stay Solved: A New Way to Understand Public Sector Challenges with Steve Page and Jeannie Bowen
- 3:00pm - The Innovators Method: Driving Impactful CX Through Deep Immersion with Joe Vansyckle
- 3:00pm - Embracing Universal (Inclusive) Design in Government with Jennifer Phillips
October 28, 2026
- 9:00am Keynote - Sustaining Customer Experience Through the Employee Experience with Dr. Ben Granger
- 11:00am - How DOL is Leveraging Technology to Understand Customer Experience with Sadeeq Simmons, Alysha Myers and Kendra Latham
- 11:00am - The Trust Lens: A Practical Framework for Better Work and Better Customer Experiences with Dr. Wendy Fraser
- 1:00pm - What if We Went Bananas for Change Management and Customer Experience? with Cheryl D'Angelo-Gary
- 1:00pm - Using Human-Centered Design in CX Improvements with Camy Naasz
- 3:00pm - From Feedback to Function: Why CX is the New Standard for Public Service with Kellyanne Beck
- 3:00pm - Behind Every Customer Experience Is a Staff Experience with Anne Althauser
October 29, 2026
- 9:00am Keynote - Walking our Talk: Leading Innovation in These Times with Jodi Sandfort
- 11:00am - Leading with Agency Values to Bring Change with Cami Feek, Taylor Linke and Amy Windrope
- 11:00am - Finish: Getting CX Projects All the Way to the Citizen with Craig Szelestowski
- 1:00pm - Strategies for Customer Service and Change Management in Public Health with Paige Fury
- 1:00pm - People-Centered Leadership: Leading with Courage, Connection, and Growth with Kara Withers
- 3:00pm - Make Friends and Do Cool Stuff: Building the Relationships That Turn Ideas into Action with Jessie Cronin
- 3:00pm - Evidence Based Treatment to Improve Client, Staff, and Community Recovery with Dr. Rain Carei
Conference Tracks
This year’s conference will feature three distinct learning tracks—General, Practitioner, and Leaders—designed to help you customize your conference experience based on your role, interests, and professional goals. Whether you’re looking to build foundational knowledge, explore practical strategies and tools, or engage with leadership-focused insights, you’ll be able to choose sessions that are most relevant to you. These tracks are completely optional and are intended to help you create the conference experience that best fits your needs. You’re welcome to follow a track throughout the conference or choose individual sessions across all three based on your interests and learning goals. Our goal is to make it easy for you to personalize your experience and get the most value from your time with us.
General Track
- Day 1 - Excellent Service Starts with Us with Sarah Norton
- Day 1 - The Innovators Method: Driving Impactful CX Through Deep Immersion with Joe Vansyckle
- Day 2 - The Trust Lens: A Practical Framework for Better Work and Better Customer Experiences with Wendy Fraser
- Day 2 - Using Human-Centered Design in CX Improvements with Cami Naasz
- Day 2 - Behind Every Customer Experience Is a Staff Experience with Anne Althauser
- Day 3 - Strategies for Customer Service and Change Management in Public Health with Paige Fury
Practitioner Track
- Day 1 - The Next Steps for Missouri in its CX Journey: Leveraging Survey Data to Make Real Change with Bobby Mckee
- Day 1 - Embracing Universal (Inclusive) Design in Government with Jennifer Phillips
- Day 2 - How DOL is Leveraging Technology to Understand Customer Experience with Alysha Myers, Sadeeq Simmons and Kendra Latham
- Day 2 - What if We Went Bananas for Change Management and Customer Experience with Cheryl D'Angelo Gary
- Day 3 - Finish: Getting CX Projects All the Way to the Citizen with Craig Szelestowki
- Day 3 - Evidence Based Treatment to Improve Client, Staff, and Community Recovery with Dr. Rain Carei
Leader Track
- Day 1 - From Public Service to CX Leadership: Lessons Across Government and Industry with Marcy Jacobs and Hannah Burn
- Day 1 - Why Some Problems Don’t Stay Solved: A New Way to Understand Public Sector Challenges with Jeannie Bowen and Steve Page
- Day 2 - From Feedback to Function: Why CX is the New Standard for Public Service with Kellyanne Beck
- Day 3 -Place Holder with Cami Amy and Taylor
- Day 3 - People-Centered Leadership: Leading with Courage, Connection, and Growth with Kara Withers
- Day 3 - Make Friends and Do Cool Stuff: Building the Relationships That Turn Ideas into Action with Jessie Cronin
Amy Leneker, The Leneker Team
Keynote: The Joyful Rebellion: Why Less Stress Is the Future of Work
What would happen if we created workplaces where people could do great work and feel good doing it?
In Joyful Rebellion, Amy Leneker shares insights from her national research study, The State of Stress & Joy at Work 2026. The findings offer both a hard truth and a hopeful one: while workplace stress is systematically impacting people’s careers and lives, joy can be part of the solution.
Join Amy to explore the connection between stress, joy, and performance, and discover how rethinking the way we work can create healthier, more engaged, and more sustainable workplaces. Together, we’ll challenge some of the assumptions we’ve accepted about work and consider what becomes possible when we make less stress and more joy part of the equation.
This fun and informative session offers a data-driven, hopeful path forward to less stress, more joy, and better work.
Click here for more information on this session.
Register nowMarcy Jacobs, Consultant, and Hannah Burns, Granicus
11am Session - From Public Service to CX Leadership: Lessons Across Government and Industry with Marcy Jacobs and Hannah Burn
What does it take to build and sustain a customer experience (CX) program that creates meaningful change? In this fireside chat, Marcy Jacobs will share lessons and insights drawn from her career across the State of Maryland, the Federal Government, and the private sector.
Marcy will reflect on her experiences developing and advancing CX programs in different environments, exploring what she has learned about building a customer-centered culture, navigating organizational change, engaging leaders, and turning CX principles into practical results. The conversation will highlight both the common challenges and unique opportunities that emerge when applying CX across government and industry.
Through candid stories and real-world lessons, Marcy will offer perspectives on what works, what doesn’t, and what CX leaders can learn from working across sectors. Attendees will leave with practical insights and a broader perspective on how to build CX programs that are sustainable, impactful, and focused on the people they serve.
Click here for more information on this session.
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Bobby McKee, State of Missouri's Office of Administration
The Next Steps for Missouri in it’s CX Journey. Leveraging Survey data to Make Real Change.
Missouri has an opportunity to move its customer experience (CX) journey from simply measuring satisfaction to driving meaningful change. Survey data provides more than a snapshot of how customers feel—it can reveal where government services are falling short, what matters most to Missourians, and where targeted improvements can have the greatest impact.
Ultimately, the next chapter of Missouri’s CX journey is about making survey data actionable. When the voice of the customer is connected directly to decision-making and service delivery, feedback becomes more than a report—it becomes a catalyst for real, visible change.
Click here for more information about this session.
Register nowSarah Norton, Washington State Department of Licensing
Excellent Service Starts with Us
Join Sarah Norton for an overview of how the Washington State Department of Licensing equips learners with practical tools and strategies to build positive workplace interactions. The training explores a variety of essential topics, including growth mindset, empathy, emotional intelligence, intent versus impact, social identity, unconscious bias, effective communication, and partnering with the customer to create positive service experiences.
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Jeannie Bowen, Your Washington, and Steve Page, University of Washington Evans School
Why Some Problems Don’t Stay Solved: A New Way to Understand Public Sector Challenges
Join Jeannie Bowen with Your Washington and Professor Steve Page with the University of Washington Evans School of Public Policy & Governance to explore the difference between technical and adaptive challenges, and how adaptive leadership can help address complex customer service issues. Drawing on research, real-world examples, and lessons from the Evans School’s Leading Public Innovation Certificate, we’ll share and practice tools for diagnosing challenges and choosing approaches that fit.
Click here for more information on this session.
Register nowJoe Vansyckle, Washington State Employment Security Department
The Innovators Method: Driving Impactful CX Through Deep Immersion
In this fast-paced, 50-minute masterclass, you will learn from Joe Vansyckle with the Washington State Employment Security Department how to apply core discovery tools from The Innovators Method to transform your customer experience (CX) strategy. We will break down the Jobs to Be Done (JTBD) framework to explore how emotional, social, and functional drivers influence people. You will walk away with actionable immersion techniques—specifically advice interviews, contextual interviews, and ethnographic observation—to look past surface-level complaints and solve systemic service bottlenecks.
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Jennifer Phillips, Washington State Department of Social and Health Services
Embracing Universal (Inclusive) Design in Government
Universal design is a set of principles and practices focused on creating inclusive spaces, products and experiences that work for broad groups of people. In this session we will explore what universal design means and why it matters in the public sector to improve programs, physical environments, digital services, and community engagement. Participants can expect to dig into real world examples and discuss challenges unique to government services.
Click here for more information on this session.
Register nowDr. Ben Granger, Qualtrics
Keynote Day 2: Sustaining Customer Experience Through the Employee Experience
In this keynote session, Qualtrics’ Chief Workplace Psychologist, Dr. Ben Granger, will share the theoretical backdrop for aligned employee-customer experiences as well as actionable insights collected from customers, employees, and business leaders on what drives experience and business outcomes.
Click here for more information on this session.
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Sadeeq Simmons, Alysha Myers, and Kendra Latham, Washington State Department of Licensing
How DOL is Leveraging Technology to Understand Customer Experience
Gathering good customer feedback is one thing, but analyzing it is another. In this session, Alysha Myers, Sadeeq Simmons, and Kendra Latham with the Washington State Department of Licensing will share how their agency is using technology to understand customer feedback.
Click here for more information on this session.
Register nowDr. Wendy Fraser, Wendy Fraser Consulting
The Trust Lens: A Practical Framework for Better Work and Better Customer Experiences
In this interactive session, Dr. Wendy Fraser introduces her research-based Trust Behaviors Framework, a practical lens for understanding the behaviors and organizational conditions that strengthen—or erode—trust. Grounded in research and refined through years of work with teams and organizations, the framework explores five interconnected areas: purpose, roles, core processes, communication, and interpersonal dynamics.
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Cheryl D'Angelo-Gary, Washington State Department of Labor and Industries
What if We Went Bananas for Change Management and Customer Experience?
The Savannah Bananas decided to put customer experience first in 2016. As a result, they went from being unable to sell out even one section in their home field to filling major stadiums and arenas across the nation. More than 35 million people follow their social media, and they had to move to a lottery system for ticket sales. Join Cheryl D’Angelo-Gary with the Washington State Department of Labor and Industries to take a look at not only what they did, but also how they did it.
Click here for more information on this session.
Register nowCamy Naasz, Anthro-Tech
Using Human-Centered Design in CX Improvements
In this session, Camy Naasz, Director of Human-Centered Design at Anthro-Tech, will show how human-centered design helps public agencies identify customer experience problems, understand the needs and behaviors behind them, and design more effective services.
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Kellyanne Beck, Arizona Department of Economic Security
From Feedback to Function: Why CX is the New Standard for Public Service
This session with Kellyanne Beck from the Arizona Department of Economic Security explores how a CX-first approach streamlines service delivery while simultaneously reducing the administrative burden on your workforce. Join us to learn how putting people at the center of your operations creates a more efficient government and a more fulfilled team.
Click here for more information on this session.
Register nowAnne Althauser, Your Washington
Behind Every Customer Experience Is a Staff Experience
Anne Althauser with Your Washington will share how we designed the listening effort, what we learned about the connection between staff experience and customer experience, and how we are turning those insights into action. Participants will leave with practical ideas for listening to the people closest to customers—and using what they hear to improve services, systems, and the experience of government itself.
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Jodi Sandfort, University of Washington
Keynote Day 3: Walking our Talk - Leading Innovation in These Times
Public institutions rarely suffer from a shortage of good ideas; turning them into lasting changes that improve how citizens experience public service is the harder work. This keynote session with Jodi Sandfort, Professor & Dean at the Evans School of Public Policy & Governance, examines what happens between aspiration and implementation—and why changing routines, assumptions, and ways of working is often more difficult than designing the solution itself. Leading innovation in these times requires a particular kind of courage: the willingness to work across boundaries, experiment without certainty, confront what gets in the way, and keep learning as we act. Together, we’ll explore what becomes possible when innovation moves from something we talk about to something we practice every day.
Click here for more information on this session.
Register nowCami Feek, Washington State Department of Enterprise Services, Taylor Linke, Health Care Authority, and Amy Windrope, Department of Fish and Wildlife
Leading with agency values to bring change
What happens when customer experience (CX) becomes more than a goal and starts shaping how an organization works from the inside out? Join us for a conversation with Cami Feek, Interim Director of the Washington State Department of Enterprise Services; Taylor Linke, Deputy Director of the Health Care Authority; and Amy Windrope, Deputy Director of the Department of Fish and Wildlife. These leaders will share how they’ve used CX to challenge old ways of working, inspire their teams, and create meaningful culture change across their organizations. Come hear what’s worked, what they’ve learned, and how they leverage their agency’s values to make CX a lasting part of organizational culture.
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Craig Szelestowski, Lean Agility Inc.
Finish: Getting CX Projects All the Way to the Citizen
In his forthcoming book, “Finish: Why Smart Organizations Spin – and How to Finally Get Things Done”, Craig Szelestowski explores why so many government CX projects never reach the citizen, and what to do about it. Drawing on 500+ public-sector engagements, this practical session reveals the patterns that kill CX work mid-stream: scope drift, competing priorities, leadership turnover, fading sponsorship, and the silent killer – and a set of five shifts that overcome them.
Click here for more information on this session.
Register nowPaige Fury, Washington State Office of Financial Management
Strategies for Customer Service and Change Management in Public Health
Join Paige Fury with the Washington State Office of Financial Management to explore practical strategies for delivering excellent customer service and managing change effectively within public health organizations. Participants will learn key principles of empathetic communication, cultural awareness, and community partnership, alongside foundational change management models such as Kotter, ADKAR, and Prochaska.
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Kara Withers, Washington State Department of Corrections
People-Centered Leadership: Leading with Courage, Connection, and Growth
Kara Withers with the Washington State Department of Corrections will explore three leadership competencies that are quickly becoming essential for leading today’s workforce; adopting a coach-led approach to developing others, leveraging authenticity and strategic storytelling to strengthen influence and connection, and cultivating psychologically safe teams where feedback, learning, and continuous improvement become the bedrock of team culture.
Click here for more information on this session.
Register nowJessie Cronin, Washington State Department of Health
Make Friends and Do Cool Stuff: Building the Relationships That Turn Ideas into Action
In this highly interactive session with Jessie Cronin from the Washington State Department of Health, you’ll explore how your own personality, strengths, and working style can become assets for building trust and attracting collaborators. Through guided activities and practical tools, you’ll develop a personalized influence strategy you can start using immediately.
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Dr. Rain Carei, Washington State Department of Corrections
Evidence Based Treatment to Improve Client, Staff, and Community Recovery
In this presentation, Dr. Rain Carei with the Washington State Department of Corrections will highlight the connection between incarcerated women and the communities we serve. Incarcerated women are our mothers, daughters, wives, aunts, friends, sisters, and neighbors. Throughout the presentation, we will examine the impact of evidence-based trauma care at the individual, facility, and community levels through the lens of concentric circles of healing.
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