Search
Feedback and iteration is where we shift from assuming to learning. After sharing a prototype, we listen carefully to how people experience it—what works, what’s confusing, what feels off, and what delights. This is the moment when the people we’re designing for help shape the final outcome. Their feedback isn’t just data; it’s insight into what matters and why.
Iteration means we take that feedback seriously and make changes—then try again. Instead of aiming for perfection on the first try, we use small cycles of improvement to move closer to a solution that truly fits. This approach embraces imperfection as part of the process, building confidence that what we deliver is not only functional but meaningful and usable in the real world.