Develop Mindsets

It’s a time for brainstorming bold ideas, prioritizing what to test, and building quick, low-risk prototypes to learn what works. Rather than aiming for perfection, this phase is all about iteration and learning through doing. At the heart of this process is the mindset of Learning from Failure.

Learning from Failure

Failure isn’t the opposite of success – it’s how we get there. In the Develop phase, we don’t expect every idea to work as planned – and that’s a good thing. When we learn from failure, we unlock valuable insights, adapt quickly, and move toward better solutions that are truly responsive to people’s needs.

• Fail forward: Each test teaches us something – even when it doesn’t go as
• Stay curious: Ask, “what are we learning?” instead of “What went wrong?”
• Share openly: make space for honest reflection so teams learn
• Let go of perfection: Focus on learning and progress, not polished

This mindset helps teams explore freely, take smart risks, and build the resilience needed for breakthrough thinking. Learning from Failure:

• Encourages bold ideation: When failure is safe, people think more
• Supports smart prioritization: Testing early helps teams focus on what really
• Accelerates learning: Quick, lo-stakes experiments offer real-time
• Strengthens team culture: Sharing what doesn’t work builds trust and collective

The Develop phase is about turning ideas into experiments – and using those experiments to get smarter and faster. When teams embrace failure as a teacher, they unlock new possibilities, surface better solutions, and design with greater empathy and courage. Innovation happens not despite failure, but because of how we learn from it.