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Brainstorming
“The best way to have a good idea, is to have a lot of ideas.” — Linus Pauling, Nobel Prize-winning Chemist and Thinker
In human-centered design, brainstorming is a generative and collaborative process where creativity meets empathy. It’s not just about producing as many ideas as possible; it’s about creating space for diverse perspectives, embracing the unexpected, and building on each other’s thoughts to imagine new possibilities rooted in real human needs.
By focusing on the people we’re designing for, brainstorming becomes more than idea generation—it becomes a purposeful act of innovation driven by curiosity, optimism, and care