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Prototyping

“Fail early, fail often, to succeed sooner.”
IDEO, (Design and Innovation consulting firm)

Prototyping in human-centered design is about bringing ideas to life in tangible, testable ways. It allows us to explore possibilities, gather feedback, and refine solutions with the people we’re designing for—not just for them. Whether rough sketches or interactive experiences, prototypes make concepts real enough to engage users, spark conversations, and uncover unexpected insights.

By embracing a mindset of experimentation and learning, prototyping helps ensure that solutions evolve in response to real human needs and contexts.