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Ideation is a creative process to generate, develop, and communicate new ideas. It helps promote team engagement and collaboration while encouraging divergent thinking and exploration of various options without settling on a solution too quickly. By encouraging many ideas, teams are more likely to arrive at unexpected solutions.
Like all phases of the human-centered design process, ideation is centered on human needs and is shaped by empathy and insights gathered from users. It bridges understanding user needs with developing effective and user-centered solutions.
These tools can help teams generate a wide range of ideas and potential solutions to address the needs and problems identified during earlier stages.